OPTIMISING THE PERCEPTION MANAGEMENT EFFORT
Proposal for Establishing a Multi-Activity Centre in Shupiyan Town
Executive Summary
The primary purpose of establishing a Multi-Activity Centre is to provide opportunities for the youth to pursue recreational interests as an acceptable alternative to disruptive activities. Though primarily targeted at the youth, SMAC is designed for all groups in the community and seeks to bring club-like facilities to the population.
The Shah-e-Hamadan Multi-Activity Centre is conceived as a flagship project to showcase the synergy between the Army, Police and the civil administration of Shupiyan District in their common pursuit of ushering peace, development and normalcy in Shupiyan District.
There must be an expressive signature of the Army’s involvement in setting up the facility while the running and maintenance must be left to the civil administration. The organisational abilities of the Army, which are well recognised and acknowledged in Shupiyan, will ensure that the umbilical cord with the Army is maintained. The face of the civil administration is necessary to enable the participation of women in the project without the apprehension of the project being labelled as an effort at cultural aggression.
This paper highlights the scope and philosophy behind the project, infrastructure requirements, target population and policy requirements. It also recommends a Board of Members, its functioning and a model for financial self-sustenance. The last factor is critical to the success of the concept. A concerted review after six months of initial functioning incorporating pragmatic ground realities and feedback from the Board Members will be an imperative to arrive at a long term sustainable model.
